About ReThink Energy NJ

Our Mission

ReThink Energy NJ informs and empowers New Jersey citizens and decision-makers to support sensible policies to bring about a swift transition to clean, efficient, renewable energy including promoting sound siting of energy infrastructure. We advocate for reducing the use of dirty fossil fuels and to stop unnecessary fossil gas pipelines that threaten our land, air, water, health, and safety.

About ReThink Energy NJ

With the backing of tens of thousands of advocates, ReThink Energy NJ provides research and information about proposed natural gas pipelines and the benefits of clean, renewable energy. Our goal is to educate the public and decision makers about the health, safety, and environmental risks of fossil fuel infrastructure and combustion, and to highlight pathways to achieve a clean energy future with an emphasis on the electric and building sectors in particular.

In 2018, ReThink Energy NJ worked closely with the New Jersey Conservation Foundation and our partners at the New Jersey League of Conservation Voters, Environmental Defense Fund, and the Natural Resources Defense Council to secure passage of landmark clean energy legislation and a state Energy Master Plan to achieve 100% clean energy. New Jersey is now one of the leading U.S. states in developing clean, renewable energy sources, but there’s more work to be done.

In 2021, ReThink Energy NJ helped defeat the PennEast pipeline, a proposed fossil gas pipeline that would have cut through environmentally-sensitive parts of New Jersey and Pennsylvania. For seven years, ReThink Energy NJ worked alongside environmental advocates, residents, federal, state and local elected officials to fight against the unneeded pipeline, which was canceled after facing tremendous opposition and a series of legal challenges that went all the way to the U.S. Supreme Court.

Our Partners

ReThink Energy NJ is a 501(c)(4) nonprofit organization created in 2015 by the New Jersey Conservation Foundation, The Watershed Institute, and the Pinelands Preservation Alliance in response to the onslaught of new fossil fuel projects proposed for the state.

Campaign Supporters

Former New Jersey Governor Thomas H. Kean

“I am pleased to see the launch of this important new campaign, ReThink Energy NJ, to help educate decision makers regarding the need for much greater scrutiny of new pipelines or fossil fuel infrastructure, and regarding the urgent need to move forward with clean, renewable sources of energy and energy efficiency.”

Former New Jersey Governor Jim Florio

“It is unsettling how so many new pipelines have been proposed throughout our region without any clear assessment of the actual need, or without planning for their approval. If the Interstate Highway System was developed this way 50 years ago, we would have private companies building roads without regard to how many are needed or how they interconnect. Now is the time for us to focus our investments and public policy on advancing truly clean and renewable energy infrastructure.”

Former New Jersey Governor Christie Whitman

“It is abundantly clear that our future depends on a successful transition to green energy and time is of the essence. With our leading educational institutions, innovative corporations and research facilities, New Jersey is poised to lead our country through this challenge. ReThink Energy NJ will serve as an important resource as the state, its residents and policymakers engage in this critical conversation.”

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